![]() ![]() ![]() “Reebok would like to continue with us, and we’d love to continue with them, but we are so much larger now than we were in late 2012 when we signed the deal,” De Sena said, “and with the additional pressure of Adidas, I just don’t think they can get to a place where we need to be.” But the rights have grown in value as Spartan Race expanded, and Adidas is restructuring Reebok and cutting costs. The Adidas-owned shoe brand signed a five-year deal in 2012 and has been “fantastic partners,” De Sena said. He thinks the rights are worth at least $15 million annually. Spartan Race does not expect Reebok to renew its global title sponsorship when it expires later this year and is searching for a replacement, founder and CEO Joe De Sena said. As an Amazon Associate I earn from qualifying purchases.Editor’s note: This story is revised from the print edition. Mud Run Guide is not operated by any of the events listed on this website. Some events, products, and links on this website are affiliate partners and Mud Run Guide may receive a commission for you clicking on the links or registering for events. Obstacle races and mud runs can be a dangerous sport - you assume all liability and responsibility for events you participant in. We hold no responsibility or liability if any information on this site is incorrect. If there is any difference in information between Mud Run Guide and an organizer's website, assume the information on the event organizer's website is correct. You should always refer to the event organizer's website for the most up to date information. Organizers can change the event date, add or remove waves, or make any other change without providing notice to us, which might result in our information being out of date. A Coded Robot Productionĭisclaimer: All attempts are made for the information on this site to be accurate, but no guarantee is made. Mud Run Guide has 3 exclusive entries to The Reebok Spartan Race Invitational, enter to win: That's right, the top 10 male and top 10 females will get the chance to change their careers with possible endorsement deals with two of the biggest names in sports! They will be able to try out to become Reebok/Spartan Elites. …all leading up to the Invitational, where the athletes will get a once-in-a-lifetime opportunity: Awards for top 10 overall male and female finishers.40% off coupon for the Reebok Campus Store on April 27th (good for the day of the event only at the Reebok Campus Store).Copy of the Spartan Up! book, written by Joe De Sena.The most immediate reason is the location can only allow so many competitors and fans – the event will take place on the grounds of Reebok's headquarters in Canton, Massachusetts. Athletes will get to experience Reebok's incredible campus and training center through tours and other activities, mingle with the Reebok and Spartan Race brass and pick up some other goodies: Spartan Race is normally held with over 10,ooo racers and spectators in attendance, why does this (inaugural?) Reebok Invitational have such a limited number of entrants? The Reebok Spartan Race Invitational on April 27 in Canton, MA is “invite only” () and limited to only 800 spots. This new distance & format is part of a much bigger story relating to Obstacle Racing as an Olympic Federated Sport, stay tuned for more info on that. We reached out to Spartan HQ and got some interesting answers:įirst off, this event is the first unveiling of an “Olympic Distance” course, 1.5 miles in length. ![]() Of course you know I'm talking about CrossFit and Spartan Race, as I'm sure you read the subtitle above. In the ultimate of brand synergies, Reebok (finally) takes some steps to more closely align two of the biggest fitness advocations in the world, in one place, at one time. Reebok-sponsored CrossFit Invitational and Spartan Race Invitational… in the same day. ![]()
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